Flipping a House seat blue in California
Katie Porter won a long-held Republican House seat
in southern California in the 2018 midterms. In order to pull this off, Katie Porter needed to express her bold, warm and progressive ethos, without alienating moderate voters in Orange County. We developed a colorful branding scheme to capture Katie's values and the spirit of Orange County – then spun this brand out into a full mail campaign and other materials.