Democratic Voter Mobilization
Mail and digital advertising to amplify voter turnout
After the 2016 presidential election, Democrats were motivated to turnout in 2017. But we needed to make sure they actually did. Across New York State, we designed attention-grabbing mail and digital ads – that were then customized to various races and districts. Democrats did phenomenally well in the 2017 election, picking up many traditionally Republican-held offices across New York State.
A icon which we used across several pieces capitalized on Trump's unpopularity
Digital ads were employed in addition to direct mail
Facebook ads were targeted at Democratic voters