The new site for Lauren Oliver includes a clean, sophisticated look, full social media integration, a custom Tumblr theme and a smartphone optimized version of the site. We designed and built the entire site in-house.
For the original design of Lauren's site, she wanted to project the idea of an immersive fantasy world, while also showcasing her books. Given those paramenters, we came up with the idea of a magical forest with the trees serving as bookshelves for her recent releases. We went all around New York taking photos of trees and 3D rendered the bookcases within them. We then carefully and meticulously built the site out in HTML, along with a custom Tumblr theme to match. Check out the live site here.
On the inner pages, we placed a photo of Lauren typing as a ghostly presence within the forest.