Incitement project: Dan Siegel for Mayor

An inspirational brand for a grassroots campaign

Dan Siegel, a former attorney with the City of Oakland California, ran for mayor to bring a truly progressive and inclusive vision to city government. We developed a powerful brand and design package to capture the spirit of this grassroots campaign.

We designed a series of boxing-style posters to reflect Dan's unassailable commitment to progressive change.

Check out the live site where we used parallax effects on the home page and illustrations of Oakland landmarks throughout to demonstrate Dan's connection to the grassroots.